JD.com has challenged China ecommerce rival Alibaba with the launch of a cross-border platform designed to bring foreign brands to the Chinese middle class.中国电商集团京东(JD.com)向国内竞争对手阿里巴巴(Alibaba)收到挑战，发售了一个目的为中国中产阶层带给国外品牌的跨境网购平台。The platform, JD Worldwide, highlights the eagerness of US groups to enter the ecommerce market in China, which is dominated by local participants.京东全球购得(JD Worldwide)平台突显了美国企业对转入由本土企业主导的中国电子商务市场的渴求。

JD Worldwide enables international businesses to sell directly to China consumers without needing to establish a legal presence on the mainland, lowering the barriers to entry for brands.京东全球购使国际企业需要必要面向中国消费者展开销售，不必须在中国内地成立法律实体，减少了品牌管理制度的壁垒。The cross-border platform includes the launch of an eBay store that allows Chinese shoppers to buy goods from US eBay sellers.这一跨境网购平台还包括了“eBay海外精选辑”频道的上线，可以让中国消费者向美国eBay卖家出售商品。

US group eBay was an early leader in China’s ecommerce sector but has lost out to fierce competition from Alibaba, which dominates the local market.美国在线零售商eBay在中国电商行业发展初期正处于领先地位，但在与阿里巴巴的白热化竞争中败下阵来，后者在中国市场占有了主导地位。The competition with eBay prompted Jack Ma, Alibaba’s chairman, to quip: “Ebay may be a shark in the ocean, but I am a crocodile in the Yangtze. If we fight in the ocean, we lose, but if we fight in the river, we win.”对于与eBay的竞争，阿里巴巴集团董事局主席马云(Jack Ma)曾诙谐地说道：“eBay是海洋中的鲨鱼，而我们是长江中的扬子鳄。如果在海洋中对付，我们将不会告终。

但如果在长江里对付，我们将取得胜利。”Ebay’s strategy to get back into the Chinese market with the help of more established local brands such as JD.com follows last month’s move by Amazon to open a store on Alibaba’s Tmall sales website.Ebay利用京东这样的较成熟期本土品牌重返中国市场并非先河先河，上月，亚马逊(Amazon)就进驻了阿里巴巴旗下的天猫商城(Tmall)。JD.com, backed by Alibaba arch-rival Tencent, said of yesterday’s platform launch: “Ebay’s channel on JD Worldwide will showcase a variety of top categories and popular brands.”京东获得阿里巴巴主要竞争对手(Tencent)的反对。

对于昨日平台上线，京东回应：“京东全球购得平台的ebay频道将展出种类多样的优质商品和风行品牌。”JD.com is the largest Amazon-like direct sales ecommerce seller in China, boasting its own distribution and logistics network, though Alibaba dominates the local industry intraffic numbers.京东是中国仅次于的类似于亚马逊的传销电商，享有独立国家的仓储和物流网络，但在交易额上阿里巴巴是行业领军者。

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